NYC Design Meetup: What sets a successful designer apart today? Side projects, a hunger to learn, and impactful storytelling.

23. 7. 2026

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When design leaders and recruiters from companies like Shopify, Capgemini, and the startup Tennr sit down on one couch, you know it's going to be big. And it was. Right from the start, they called out a huge paradox: there are more open design roles than ever, yet both sides are struggling to connect.

Where's the disconnect? AI is fundamentally changing evaluation criteria. Anyone can generate polished portfolio screenshots these days, which is why recruiters buried in applications are primarily looking for reasons to rule candidates out.

One clear message emerged from the discussion: we've entered an era where drive, proactivity, and solving real problems matter far more than perfectly drawn screens.

Top highlights:
▪️ Design thinking beats code: Anyone can generate code with AI. But the ability to connect with people, understand problems in context, and design functional solutions still makes designers irreplaceable partners.
▪️ A fresh wind for seniors and juniors: AI gives seniors with 20 years of experience their childhood joy of creation back without losing authority, while juniors bring fresh AI tools to the team.
▪️ Side projects and proactivity as the new currency: A weekend experiment in a "playground" section often carries more weight for leaders than client work tied down by a design system. And sending a coded prototype as a post-interview follow-up? An instant door-opener!


2FRESH Design podcast

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